ADIM XIII: Monsters & Lasers
The Adobe Designers Invitational Masters is an amazing event. It's part training seminar, part conference and a big part creative workshop. To be completely off-the-leash creatively there's alway a them—this time it's Monsters—and there's always a major project that runs for the whole gig using a new and different medium. This time we'll be designing the packaging for a monster themed beer and laser-etching.
Mostly I've been thinking about Zombies. I've watched some of "The Walking Dead" and dug down a wikipedia rabbit-hole through to Haiti and West Africa.
Flavours of the Apocalypse
Backstory is key to a good Zombie story.
Running your lives - The cities have fallen and your looting the supermarket before you head for the hills. Which beer would you stuff in your backpack?
Settled Post Apocalypse - The fences are up the plumbing works most of the time and the farm crew have managed to put down a couple of cases of home-brew. What should we call it?
Zombie Labour - Mad Voodoun Priest Papa HopMeister has a plantation run by undead automatons. Branching out from rum to beer he demands marketing advice in return for your freedom.
Market to the Masses - Nobody talks about the unpleasantness of the past but the undead are contained not gone. Could they present the next great marketing opportunity?
- Haitian tribal costume
- World of Warcraft
- African recurring patterns
- Beer marketing
- Glass working
- Optical Illusions
- Overpopulation Anxiety